Promotional Display Units & POS Archives

Use Retail POS and POP Displays to Increase Sales

in Printing, Promotional Display Units & POS

WHAT IS POS AND POP YOU MIGHT ASK?

A Point of Sale display (POS) and a Point of Purchase display (POP) are both in-store displays which are typically intended to promote a particular product, offer, or brand. The only difference is the location. A Point of Sale display (POS) is one that’s found right at the till or sales desk. A Point of Purchase display (POP) is one that’s found at the place where customers decide to make a purchase which is out in the general shopping area.

Now let’s look at effective ways to use them.

USE THE SPACE YOUR PRODUCTS DON’T HAVE

The labels on supermarket shelves and the packaging on your products sometimes don’t contain enough room. They can sometimes be full of small print and there usually isn’t much room to promote as well. This is where (POP) comes in. You can use a printed POP display, you’ve got the space (and the attention) to really start selling to your customer.

You can use this extra space to:

List the benefits for the customer
Boast about the product’s awards or certifications
Draw attention to a promotion or offer
Or display a bright and bold photo showing how the product is used.

CAPITALISE ON IMPULSE BUYS

If you’ve ever been in a queue at any major supermarket, you’ll know that impulse buying is a real thing. Why else would a retail giant like Coles or Woolworths pack in so many small products along every spare inch of their queuing areas?

Around 68% of impulse buys happen in person, in a store. That means that retail shoppers are in the perfect position to be influenced by your POP and POS displays. So if your store sells a range of small products with relatively low individual prices, just putting them in front of your customers with an attractive display could be enough to cause a significant boost in sales!

GIVE YOUR DISPLAYS SOME PERSONALITY

At Star Stuff Group we enjoy making sales displays with great design and visuals that pop. We see a lot of creative visuals, but in saying so, it’s really important to remember the marketing message. The right choice of words can have as much influence as any bright and bold design. So when you’re planning your POP and POS displays, try and inject your brand’s personality by:

Using a fun and playful tone of voice
Giving your products their own first-person voice
Or using evocative language

THINK IN THREE DIMENSIONS

When customers walk through a conventional store, there are only really two ways they can look: to the back of the shop, or to the shelves at their side.

So if you want to attract attention, you need POP and POS displays that can break that linear viewpoint.

That could mean trying things like:

Free-standing display units that can be strategically placed in your customers’ paths.
Shelf-talkers that stick out at a right angle to the shelf – so they’re always facing an approaching customer.
Giant printed floor stickers – so you can point your customers in the right direction, or get promotional offers to your customers.

It’s obvious that these proven sales displays are effective in increasing sales. We’ve been printing retail promotions for all sorts of businesses for years – so we know exactly what it takes to create a display that is bound to draw in your target audience.

If you’re ready to take your marketing initiatives to the next level and start shifting your slow-moving products contact our sales team to discuss your needs. Email us on [email protected]

Advantages of Advertising Flags & Banners

in Exhibition Displays, Printing, Promotional Display Units & POS

1. Advertising Banners are the affordable option.

Online advertising is not always a feasible option for small businesses. The cost can be considerably higher than more traditional forms of marketing, such as advertising banners or flags. One of the main benefits to this type of product is that it is a once off cost. You print them once, and that is it. Instead of paying for an ongoing campaign, your Advertising, Marketing and Branding is done with a once off fee. Flags and banners can last 2 – 3+ years and can be reused often throughout the year. Once you put them up, they’re quality advertising, and unlike flyers, you don’t need to replace them often–they’ll keep catching attention for months to come at no extra cost.

2. They Attract Attention

When you’re trying to stand out from the competition, whether or not, customers are looking directly at the flags or banners, their contrasting colors, size and letters do attract attention. These products allow you to showcase your business to hundreds of potential customers strolling by. Flags and banners are great for Identifying your location, if at a Trade Show, Conference or out in Public, these banners help guide people towards doing business with you. If you take the time and effort to invest in a well-made flag, your potential customers will see it. It’s a good sign for your business if you have quality advertising where everyone can see, this shows your ready to provide excellent.

3. Advertising Flags Banners Can Be Targeted

Lets for example look at flyers or email and social media campaigns. These platforms provide you with options, sure, but ultimately, they are confined within the scope of what’s expected from an email campaign or a flyer. With advertising flags and banners you have an almost infinite array of options, from the layout in design to the colors to themes and more. You can design a theme and send the design file to us. The point is, that when you invest in these products, you don’t need to wait for people to pick up your flyer, or flip to the right channel to watch your ad, or locate your social media account. Any customer that sees the flag or banner qualifies as a potential customer, whether you would have otherwise targeted them or not because the person who sees your banner display can refer people to your location. And you’re not wasting resources on advertising to uninterested customers because the flags and banners pull in more than their fair share of interested customers.

4. Make Banners a Part of Your Marketing Plan

We all know that if we want a business to succeed, we need to implement diverse and basic marketing tactics. Online and in real life, marketing your business should be a top priority when looking to increase your reach and attract new customers. Considering just how versatile advertising banners can be, it would be easy to incorporate them into your overall marketing efforts as an inexpensive way to keep bringing customers through the door.

We’re more than happy to get your flags and banners started so you can grow your business and reach more potential customers. Feel free to email our sales team via [email protected]

Shelf Wobblers are Marketing Magic

in Printing, Promotional Display Units & POS

Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is crowded. Supermarkets have hundreds of similar products and even with great design its sometimes much harder to stand out. This is where shelf wobblers come in. Shelf wobblers are excellent point of purchase (POP) marketing tools and are effective in boosting sales. (source: xeikon)

On the shelf, literally waving at you, a wobbler gives a product an edge over its competitors on the same shelf. Wobblers give the consumer a miniature sales pitch on the spot. In order to maintain their attention grabbing effect, wobblers are best reserved only for: Special offers, advertising competitions and clearance items. Shelf wobblers are proven to be the most effective in crowded product categories like packaged food, beauty products, electronics, sweets and cold beverages.

Using Shelf Wobblers instead of other POS products (such as larger and more costly retail displays) has many advantages.

Wobblers (or Shelf Talkers or Product Talkers) are:

Easy to design, with a virtually limitless range of shapes available
Low cost to print and cost effective to distribute
Small (they do not demand lots of floor space and are able to fit into tight spaces)
Convenient, quick and simple to install (manufactured with double sided tape or cut to slot perfectly onto a shelf railing where prices are usually displayed)
So easy to use, they appeal to shop owners
A fantastic option when combined with other in store promotional material like posters
Super durable when printed on PVC or similar substrates

Our sales team is happy to discuss which print solutions will best fit your business. Please feel free to contact us via email [email protected]

5 Reasons to use Custom Display Stands in Retail

in Other Packaging We Do, Packaging, Printing, Promotional Display Units & POS

1. Elevate Your Company’s Brand

Custom display stands can elevate your brand and bring about more exposure to your products. Display stands are in front of customers constantly, this places you at the forefront of your consumers minds whilst in stores.

2. Its Customizable

Display stands allow you to uniquely and creatively display your brand. Imagine being able to find the perfect hue to celebrate your ideal product placement. The size, shape & configuration can be designed to fit anywhere on the wall, the floor, or counter.

3. You Can Increase Revenue

Increasing revenue is important for any business, and display stands for retail can play into the flow of how people buy. According to Point of Purchase Association International, over 70% of products are still bought in store. Even though online sales are increasing, by utilising display stands, you’re placing yourself in a better situation in physical brick and mortar retail stores, where someone can actually walk in, see, and buy your product. That’s putting your resources to good use.

4. Customer Convenience

Convenience is becoming crucial in the world of business. Those who make it easy for customers to purchase, will be more successful. By having a customised display stand placing your products in clear sight of your target market. Customers tend to purchase when things are more convenient & and in clear sight.

5. Relative Low Cost

Prime Retail Shelf space is expensive & competitive. Gain the advantage over your competition by using our customised Wall, Floor & Counter Display Stands. Our Star Stuff Graphics sales team is more than happy to help.