Resin Stickers

The Role of Resin Stickers in Product Identification: Practical Insights

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Resin stickers are a great way to identify products. They stand out because of their glossy and raised surface, making them eye-catching. These stickers not only look good but also have practical uses, like helping your product stand out on the shelf.

This article will walk you through everything you need to know about using resin stickers for product identification.

Understanding Resin Stickers

Resin stickers are more than just regular stickers. They have a special coating of clear resin that gives them a shiny, 3D look. The resin also makes the stickers very durable and resistant to scratching and fading. Because of this, they hold up well over time and keep looking good even with heavy use.

These stickers can be made in various shapes and sizes, making them suitable for many types of products. Whether it’s a small gadget or a large piece of machinery, resin stickers can be customised to fit perfectly. You can choose from different base materials like vinyl or polyester, depending on where you will be using them.

Resin stickers are also versatile. You can use them on promotional products, electronics, tools, and even outdoor equipment. The shiny finish and raised texture make them stand out, which helps in grabbing attention. Plus, their waterproof and weather-resistant properties make them perfect for products that need to last under tough conditions.

Benefits of Resin Stickers for Product Identification

Using resin stickers for product identification offers several benefits. Here are a few key advantages:

1. Durability: Resin stickers are built to last. The resin layer protects the design from wear and tear, making them perfect for products that will see a lot of use. They resist scratches, fading, and peeling.

2. Weather Resistance: These stickers can withstand various weather conditions, including rain, sun, and extreme temperatures. This makes them ideal for outdoor products or items that might get wet.

3. Aesthetics: The glossy, 3D appearance of resin stickers makes your product look high-end. They give a polished finish that makes your product stand out on the shelf.

4. Versatility: Resin stickers can be used on a wide range of products. From electronics to promotional items, their versatile nature makes them suitable for many applications.

5. Customisation: You can easily customise resin stickers to match your brand. Choose the size, shape, colours, and even add special features like QR codes or serial numbers.

Resin stickers enhance the value and appearance of your product while providing practical upsides. They offer a good mix of durability and style, making them a top choice for product identification.

How to Choose the Right Resin Stickers

Choosing the right resin stickers involves considering several factors. First, think about the environment where the sticker will be used. If the product is exposed to extreme weather conditions or heavy wear and tear, choose a sticker material that is waterproof and durable. For indoor products, you might prefer a resin sticker with a glossy finish for a polished look.

The size and shape of the sticker are also important. Measure the area where the sticker will be placed to ensure it fits well. Custom shapes can add a unique touch, but make sure they don’t compromise the sticker’s durability or readability. Choose colours that complement your product and enhance your brand’s visibility.

Don’t forget about the adhesive. Different stickers come with different types of adhesive backings. Some are permanent, while others are removable. Permanent adhesives are great for long-lasting applications, but if you need to switch out stickers frequently, consider a removable adhesive. Also, think about any special features you might need, such as serial numbers or QR codes, which can be included in the design.

Tips for Applying Resin Stickers

Applying resin stickers might seem simple, but there are steps to ensure they stick well and look professional. Here are some tips:

1. Clean the Surface: Make sure the surface where you will apply the sticker is clean and dry. Use a mild cleaner to remove dust, grease, and other residues. This helps the adhesive work better.

2. Position Carefully: Before peeling off the backing, position the sticker to see how it fits. Mark the spot lightly with a pencil if needed to ensure correct placement.

3. Apply Evenly: Peel off the backing slowly and apply the sticker to the surface. Start from one edge and smooth it out to the other side to avoid air bubbles. Use a flat tool like a credit card to press down the sticker evenly.

4. Let It Set: Give the adhesive time to set by pressing firmly after application. Let the sticker sit for a few hours before handling the product.

5. Check Edges: After application, check the edges of the sticker to make sure they are firmly attached. If any edges lift, press them down and apply extra pressure.

Following these tips will help ensure your resin stickers are applied correctly and stay in place, maintaining both their appearance and functionality.

Conclusion

Resin stickers play a crucial role in product identification, offering a blend of durability, aesthetics, and practicality. Understanding the types of resin stickers available and their benefits helps in making informed decisions. Whether it’s choosing the right size and shape or applying them properly, these little details make a big difference in your product’s look and longevity.

Taking the time to select the best resin stickers and applying them correctly ensures your products stand out and last. These stickers are a cost-effective way to enhance your brand and add value.

If you’re ready to enhance your product identification with high-quality resin stickers, reach out to Star Stuff Group. Our team can help you find the perfect solutions tailored to your needs. Contact Star Stuff Group today to get started and see the difference resin stickers can make.

digital printing

A Beginner’s Guide to Cost-Effective Print Solutions for Your Business

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Finding cost-effective print solutions is essential for any business looking to manage expenses while maintaining high-quality marketing materials. Print solutions can include everything from business cards and brochures to large banners and posters. By understanding and implementing effective print strategies, businesses can achieve professional results without breaking the bank.

Print costs can quickly add up, especially if you frequently need to print large quantities of materials. Knowing which types of print solutions are available and choosing the right one can significantly impact your budget. From selecting suitable printing methods to picking efficient design layouts, every decision plays a role in controlling costs while still delivering visually appealing print products.

Another important aspect is optimising your print design and reducing waste. Simple changes in layout, material choice, and printing practices can lead to substantial savings. By being mindful of these factors, businesses can save money and contribute to more sustainable printing practices. This guide will explore various approaches to help you find and implement cost-effective print solutions tailored to your business needs.

Understanding Cost-Effective Print Solutions

Definition and Importance of Cost-Effective Printing

Cost-effective printing means producing high-quality print materials at a lower cost. It’s important because it allows businesses to manage their budgets more efficiently. Effective printing reduces waste and ensures you get the most value for your money. 

By using cost-effective methods, you can allocate your resources better and invest more in other key areas of your business. This helps maintain a balance between quality and affordability, ensuring your print materials still look professional without overspending.

Common Types of Print Solutions

There are several types of print solutions that businesses can use to meet their needs:

  1. Offset Printing: Best for large volumes, offering consistent quality and cost-effectiveness for bulk orders.
  2. Digital Printing: Suitable for lower volumes and quick turnarounds, providing flexibility for customised and short-run projects.
  3. Large Format Printing: Ideal for banners, posters, and signage, ensuring high visibility and impact.
  4. On-Demand Printing: Allows printing in small quantities as needed, reducing waste and storage costs.

Understanding these types of print solutions can help you choose the best method for your specific requirements.

How to Determine the Right Print Solution for Your Business

Choosing the right print solution involves considering several factors:

  1. Volume: Assess how many items you need to print. Large volumes may be better suited for offset printing, while smaller batches could benefit from digital printing.
  2. Time: If you need a quick turnaround, digital printing may be the best option due to its speed and flexibility.
  3. Quality: For high-quality, detailed prints, offset printing is often preferable. However, digital printing has improved significantly and is now suitable for many professional needs.
  4. Budget: Calculate the costs involved with each method and compare them to your budget. Sometimes, paying a bit more upfront can save costs in the long run.

By evaluating these aspects, you can determine the most cost-effective print solution that aligns with your business needs.

Optimising Your Print Design for Cost Efficiency

Tips for Effective Print Layouts

Optimising your print layout can significantly reduce costs. Here are some tips:

  1. Use Standard Sizes: Stick to standard sizes to avoid custom charges. This includes common dimensions like A4, DL (envelope size), or standard poster sizes.
  2. Minimise Colour Use: Using fewer colours can reduce printing costs. Opt for simpler designs with limited colour palettes.
  3. Avoid Full Bleed: Eliminating full-bleed designs (where the print runs to the edge of the paper) can save on trimming costs.

Choosing Economical Print Materials

Selecting the right materials impacts both cost and quality:

  1. Paper Stock: Choose a paper stock that balances quality with affordability. Recycled paper or lighter weight options can often be cheaper while still providing good results.
  2. Ink Choices: Economical ink options, such as soy-based or lower-cost inks, can further reduce expenses. These choices can also offer environmental benefits.

Reducing Waste in Printing

Minimising waste is a key component of cost-effective printing:

  1. Print on Demand: Only print what you need when you need it to avoid surplus materials that may become outdated.
  2. Proofing: Always proof digital versions before printing to catch errors and avoid costly reprints.
  3. Double-Sided Printing: Use both sides of the paper to cut down on paper use and costs.

By implementing these strategies, you can achieve cost-effective print solutions that meet your business needs without sacrificing quality or professionalism. Optimising your print design can lead to substantial savings, making your overall print strategy more efficient and sustainable.

Exploring Affordable Printing Technologies

Digital Printing vs. Traditional Printing

Choosing the right technology can save both time and money. Digital printing offers flexibility and faster turnaround times. It’s ideal for short runs and customisation without much setup cost. You can print only what you need, reducing waste and inventory costs. However, for very large volumes, traditional offset printing might be more economical. 

Offset printing provides consistent quality and lower costs per unit when printing in bulk. Understanding the strengths and limitations of each method helps in selecting the most cost-effective option for your needs.

Benefits of On-Demand Printing

On-demand printing is an excellent way to keep costs down. With this approach, you print items only as they are needed. This eliminates the risk of overproducing and having unused stock that might become outdated. On-demand printing is especially useful for marketing materials where frequent updates might be necessary. This method also allows for customisation, ensuring that you can tailor materials specifically to your current promotional needs without committing to large print runs.

Eco-Friendly and Economical Printing Options

Eco-friendly printing options can be both cost-effective and better for the environment:

  1. Recycled Paper: Using recycled materials can reduce costs and support sustainability.
  2. Soy-Based Inks: These are generally cheaper and less harmful to the environment compared to traditional petroleum-based inks.
  3. Energy-Efficient Equipment: Modern printing technologies that use less energy can save costs over time.

Considering these options can help lower your environmental impact while keeping your budget in check.

Managing and Reducing Print Costs

Strategies for Bulk Printing

Bulk printing can lead to significant savings if managed correctly. By consolidating printing jobs, you can reduce setup costs per print run. Planning your print needs in advance and ordering in larger quantities can result in volume discounts. It’s also essential to store materials properly to avoid damage and waste, ensuring that bulk orders remain a cost-effective solution.

Negotiating with Print Vendors

Negotiating with print vendors can be a straightforward way to reduce costs. Building a long-term relationship with a reliable vendor can result in better pricing and terms. It’s important to compare quotes from different suppliers and understand what’s included in their services. Don’t be afraid to ask for discounts, especially on large orders or repeat business. Clear communication and good negotiation can lead to more favourable deals and savings.

Implementing In-House Printing Solutions

In-house printing can offer control and cost savings for some businesses. Investing in a quality printer suitable for your needs can reduce reliance on external vendors. This is particularly useful for smaller and frequent print jobs. In-house printing allows for quicker turnaround times and more flexibility. Regular maintenance of your equipment ensures longevity and consistent quality, making it a viable cost-effective solution.

Slash Printing Costs Without Sacrificing Quality

Finding the right cost-effective print solutions can greatly impact your business’s efficiency and budget. By understanding the different printing options, optimising design and material choices, and leveraging modern technologies, you can significantly reduce printing costs. Implementing these strategies helps your bottom line and contributes to more sustainable practices.

Whether you need bulk printing or custom on-demand solutions, making informed decisions in your printing approach is crucial. Partnering with reliable vendors and considering in-house printing for frequent needs can further enhance your cost savings.

For high-quality, innovative, and cost-effective print solutions in Australia, consider partnering with Star Stuff Group. Explore our range of services designed to meet your specific needs and budget. Contact us today to learn how we can help streamline your print processes and save you money!

Smart Print Solutions

How I Save Money with Smart Print Solutions

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Running a business efficiently is essential for maintaining profitability, and one area where I can significantly cut costs is through smart print solutions. Printing is a necessary expense for many businesses, whether for marketing materials, packaging, or operational documents. However, by adopting some strategic approaches, I can save money while still achieving high-quality results.

One of the first steps is to look at how I can optimise print runs and quantities. This means carefully planning the number of prints I need and when I need them, so I avoid overproduction and waste. It’s important to find a balance that meets my business needs without unnecessary extras, which can lead to extra costs and storage issues.

Another area where savings can be found is in the choice of print materials. Selecting cost-effective yet high-quality materials can make a big difference. It’s about finding the right materials that suit my business requirements while being mindful of budget constraints. This ensures that my products still look professional without breaking the bank.

Design also plays a crucial role in cost savings. By implementing efficient design solutions, I can minimise waste and make the most of the materials I use. Thoughtful design can reduce the amount of ink and paper needed, leading to direct savings. Additionally, leveraging technology can provide further efficiencies and cost reductions.

Overall, smart print solutions offer a way to maintain quality while saving money. By optimising print runs, choosing the right materials, implementing efficient design, and using technology, I can keep my business expenses in check and improve profitability.

Optimising Print Runs and Quantities

One of the most effective ways I save money is by optimising my print runs and quantities. This involves careful planning to ensure I print exactly what I need without overproducing. By analysing past usage patterns and forecasting future needs, I can better predict the right quantities for each print job. This helps me avoid the common pitfalls of printing too much or too little.

For larger print jobs, I consider bulk printing. Printing in larger quantities often reduces the cost per unit, leading to significant savings. However, I still have to balance this with the risk of having excess inventory. To strike this balance, I work closely with my printing supplier to understand their pricing structures and minimum order quantities. This allows me to make informed decisions that align with my budget and storage capacities.

Another strategy I use is just-in-time printing. Instead of printing everything upfront, I schedule periodic print runs that meet my current demand. This approach reduces storage costs and minimises waste from outdated materials. By keeping a close eye on inventory levels and leveraging digital printing technologies, I can trigger print runs only when needed, ensuring I always have up-to-date materials on hand without overstocking.

Choosing Cost-Effective Print Materials

Choosing the right materials is another crucial aspect of saving money with smart print solutions. I focus on finding materials that offer a good balance between cost and quality. For instance, I might choose a lighter weight paper that still provides a professional look but costs less than heavier stock. Understanding the different types of materials available and their cost implications helps me make better choices.

Recycled materials are another cost-effective option. These materials are often less expensive than virgin materials and have the added benefit of being environmentally friendly. By incorporating recycled paper or eco-friendly inks, I can reduce costs while showcasing my commitment to sustainability. This can also appeal to customers who value eco-conscious practices, potentially boosting sales.

I also take the time to shop around for the best deals on materials. Working with multiple suppliers allows me to compare prices and negotiate better terms. Sometimes, buying materials in bulk or during off-peak times can provide additional savings. I ensure that I’m not sacrificing quality by evaluating samples and seeking feedback from my printing supplier on the best options for my specific needs.

By strategically selecting cost-effective print materials, I manage to maintain the quality of my printed items while staying within budget. This careful selection process is essential for achieving the best return on investment for my print projects.

Implementing Efficient Design Solutions

Efficient design plays a crucial role in reducing print costs. By creating designs that utilise space more effectively, I can minimise the amount of materials needed. For example, using less ink-intensive graphics and optimising layout can lead to significant savings. This doesn’t mean sacrificing aesthetics; rather, it’s about making smarter choices that maintain visual appeal while conserving resources.

Another tactic is to standardise designs across multiple print projects. Using the same templates and design elements for different marketing materials, such as brochures, business cards, and flyers, streamlines the design process. This approach not only saves time but also reduces the need for extra design adjustments and proofing, leading to cost savings. Consistency in design also reinforces brand identity, providing a cohesive look across all printed materials.

Furthermore, I consider using variable data printing (VDP). VDP allows for customisation within a single print run, which is ideal for personalised marketing campaigns. By adjusting designs to fit different target audiences or geographic locations without the need for multiple print runs, I cut costs associated with separate print jobs. Variable data printing makes each piece unique while leveraging the efficiency of bulk printing, combining personalisation with cost-effectiveness.

Leveraging Technology for Savings

Technology offers numerous ways to save on printing costs while enhancing the quality and efficiency of my print projects. One major tool is digital printing, which is perfect for short runs and customisation. Digital printing eliminates the need for costly plates used in traditional offset printing, reducing setup costs and turnaround time. This method is particularly useful for small businesses that need smaller quantities with rapid delivery.

Online print management systems are another technological advancement that helps cut costs. These platforms allow me to manage my print jobs more effectively by tracking orders, managing inventory, and processing reorders with ease. Online systems also provide insights into usage patterns and costs, helping me make data-driven decisions to optimise my print strategy. Automation in these systems reduces administrative work and potential errors, ensuring smooth and cost-efficient operations.

Additionally, I embrace print on demand (POD) services for various products. POD eliminates the need to hold large inventories, as items are printed only when ordered. This approach drastically reduces storage costs and the risk of obsolescence. Combining POD with digital storefronts enables seamless integration with e-commerce operations, providing flexibility and scalability to meet customer demands efficiently.

Conclusion

Utilising smart print solutions has transformed the way I manage printing costs while maintaining high-quality results. By optimising print runs and quantities, choosing cost-effective materials, implementing efficient design solutions, and leveraging technology, I’ve found multiple strategies to reduce expenses and improve efficiency. These practices not only benefit my bottom line but also help in creating a more sustainable and streamlined approach to my business operations.

If you’re looking to save money and improve your print processes, Star Stuff Group offers innovative solutions tailored to your needs. With their expertise in cost-effective print, display, resin, and custom packaging solutions, you can achieve your business goals while staying within budget. Explore how their smart print solutions can help your business thrive.

Choosing the best printing packaging company for your brand: A Comprehensive Guide to Selecting Packaging Printing Companies

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In a market flooded with products vying for consumer attention, packaging is key to creating brand awareness, which is  why choosing the right packaging printing company is a critical step in ensuring that your brand’s narrative is not just heard but also seen vividly on store shelves. With numerous packaging printing companies to pick from, selecting the best one for your brand requires a strategic approach. In this guide, we’ll provide the key considerations that will empower you to make an informed decision and collaborate with the packaging printing company that aligns with your brand’s vision.

 

Assess Printing Quality & Capabilities

One of the most important criteria when choosing a packaging printing company is the quality of their printing. Examine the company’s portfolio to gauge the sharpness of images, colour accuracy, and overall print clarity and quality. Assess their capabilities in terms of the range of materials they can print on, as well as the variety of printing techniques they offer. In an era where packaging options are vast, it’s crucial to choose a company that has a diverse product range and the capability to handle a range of printing processes to ensure they can meet your brand’s specific packaging needs.

 

Check Reputation & Industry Experience

The reputation of a packaging printing company is a testament to its reliability and quality of service. Look for companies with a solid industry presence and a track record of delivering exceptional results. Customer reviews and testimonials can provide valuable insights into the experiences of other businesses that have collaborated with the printing company. Check out various packaging printing companies websites to view their portfolio to gauge the kind and number of brands they’ve worked with. Opting for a company with years of experience in the industry ensures that they have the expertise to handle diverse projects and challenges.

 

Sustainability Practices

With increasing consumer awareness about environmental impact, aligning your brand with eco-friendly practices is not just a trend but a necessity. Find a company that provides an eco-friendly product range, and also enquire about the sustainability practices of the , such as their use of eco-friendly inks, recycling programs, and commitment to reducing environmental footprint. Choosing a packaging printing company with sustainable packaging products and practices not only caters to a growing consumer group, but also demonstrates your brand’s commitment to the planet but also resonates positively with environmentally conscious consumers.

 

Technology & Innovation

Printing technology is continually evolving, which is why it’s important to select a packaging printing company that is forward-thinking and embraces innovation. Enquire about the printing technologies and equipment employed by the company. Packaging printing companies investing in the latest printing technologies are more likely to offer cutting-edge solutions, ensuring that your packaging stays visually appealing and competitive in the market.

 

Customisation Capabilities

Your brand is unique, and your packaging should reflect that individuality. The ideal packaging printing company should offer extensive customisation options, including the ability to tailor designs, colours, and finishes to align with your brand identity. The company should be willing to collaborate closely with you to understand your vision and have the ability to bring it to life through customised packaging solutions.

 

Turnaround Time & Flexibility

Time is often of the essence in the dynamic world of products! Enquire about the packaging printing company’s turnaround times and their flexibility in meeting tight deadlines to understand if they can cater to product launches, marketing campaigns and other time sensitive events. A company with efficient processes and the ability to adapt to your timelines ensures that your products are ready for market precisely when you need them.

 

Transparent Communication and Competitive Pricing

Clear and transparent communication is crucial for a successful collaboration. Ensure that the packaging printing company communicates effectively, addressing your queries promptly and providing detailed information about the printing process. Additionally, transparent and competitive pricing is crucial. Obtain comprehensive quotes that outline all costs involved, avoiding hidden fees or unexpected expenses that may impact your budget.

 

Local Presence

Global packaging printing companies can often provide the lure of cheaper pricing, however   local companies offer a number of advantages such as easier communication and quicker shipping and turnaround times. Local packaging printing companies also understand local market trends and can help guide you with best packaging options for your customer base. It also pays to keep in mind that you get what you pay for, so if quality is an important factor for your brand, opting for cheaper printing packaging overseas might not align with your brand goals. 

 

Conclusion

Choosing the best packaging printing company for your brand requires a careful evaluation of quality, reputation, sustainability practices, technology, customisation capabilities, turnaround times, communication, and pricing. When carrying out an assessment of packaging printing companies, keep the above factors in mind to ensure you make an informed decision that aligns with your brand’s unique identity and sets the stage for visually stunning and effective packaging. Remember, your packaging is more than a container – it’s a canvas for your brand’s story, and choosing the right printing company ensures your brand story is told effectively.

 

Star Stuff Group boasts over 30 years expertise in the packaging printing space. With an unwavering commitment to delivering top-tier packaging, cutting-edge technology, innovative solutions, and exceptional service, and an in-depth comprehension of the sector, Star Stuff Group is the preferred packaging printing company for businesses across a range of industries. As a family-operated business, we take a consultative approach to ensure we have comprehensive understanding of your brand and specific requirements. To learn more about Star Stuff Group and what we can offer, get in touch with us today.

New Printer Gives Star Stuff Group More Options for Custom Packaging

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Star Stuff Group is pleased to announce the arrival of its newest production member the – HP Latex R1000 Flat Bed printer, which provides a new standard in print production technology and gives us even more custom packaging solutions.

Commanding the ability to print on a wide range of flexible and rigid substrates up to 5cm thick, using eco friendly water based inks providing odourless print.  Utilising flexible ink technologies with the glossiest of white, supporting vivid colour production and high quality print process application the HP Latex R series printers are a well documented game changer in the print industry.

There is a significant range of substrates to print on from paper, films, synthetic substrates, rigid plastics, timber, acrylic, PVC foam, corflute, polycarbonate sheets, honeycomb board, metal, boards, fabrics, glass, ceramic tiles, canvas and more.  The ability to transform the seemingly impossible into unique product concepts for an extensive range of applications.

HP printer for customised packaging for small business

 

 

 

 

 

 

 

What does this mean for Australian made product options from Star Stuff Group?

Retail & Event Promotional and Marketing Products

The HP Latex R1000 offers the ability to provide brand colour consistency across rigid and flexible substrates using one printer!

  • In Store Promotional Display Stands – large format signage inserts
  • Window Signage and Decal Graphics for eye-catching features.
  • Signs for Back-Lit stands
  • Wobblers, Shelf Talkers, Floor Decal Graphics
  • Outdoor Signage, Banners, Canvases, Flags, Sails
  • Counter Displays, Shipper Cartons,
  • Stand-alone product display stands
  • Mailer Cartons, E-Commerce Mailers and Gift Boxes

 

 

 

 

Packaging Productions

Providing flexibility for short runs as required to create high-impact customized packaging.

Flexible HP Latex Inks allow superb bending and folding without cracking – makes this print quality and end results speak for itself.

  • Mailer Cartons , E- Commerce Boxes, Subscription Boxes, Packaging Cartons
  • Carton / Product Sleeves
  • Gift Boxes, Carrier Cartons
  • Folding Cartons

folding carton example

 

 

 

 

 

Commercial

HP Latex Inks, are harmless, odourless and with a high efficiency curing system, prints come out dry enabling instant lamination.

The ink composition does not compromise the recyclability of the base substrate

  • Vehicle Wraps
  • Window Blinds
  • Wall coverings
  • Textiles
  • Tiles
  • Backsplashes
  • Back lit signs for bus shelters, train stations
  • Real Estate Signs
  • Office décor items
  • Corporate Gift Cartons

HP printer capability for office decor

 

 

 

 

 

The HP Latex R1000 will provide us the ability to provide once off unique items from office reception feature walls, custom décor prints, boutique gift boxes to back-lit acrylic retail display signage with the options being wide and varied enabling extreme “ think outside the box” opportunities. We would encourage you to reach out to Star Stuff Group with your project or idea and we can assist to create and produce a product solution to match you specific needs.

Use Retail POS and POP Displays to Increase Sales

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WHAT IS POS AND POP YOU MIGHT ASK?

A Point of Sale display (POS) and a Point of Purchase display (POP) are both in-store displays which are typically intended to promote a particular product, offer, or brand. The only difference is the location. A Point of Sale display (POS) is one that’s found right at the till or sales desk. A Point of Purchase display (POP) is one that’s found at the place where customers decide to make a purchase which is out in the general shopping area.

Now let’s look at effective ways to use them.

USE THE SPACE YOUR PRODUCTS DON’T HAVE

The labels on supermarket shelves and the packaging on your products sometimes don’t contain enough room. They can sometimes be full of small print and there usually isn’t much room to promote as well. This is where (POP) comes in. You can use a printed POP display, you’ve got the space (and the attention) to really start selling to your customer.

You can use this extra space to:

  • List the benefits for the customer

  • Boast about the product’s awards or certifications

  • Draw attention to a promotion or offer

  • Or display a bright and bold photo showing how the product is used.

CAPITALISE ON IMPULSE BUYS

If you’ve ever been in a queue at any major supermarket, you’ll know that impulse buying is a real thing. Why else would a retail giant like Coles or Woolworths pack in so many small products along every spare inch of their queuing areas?

Around 68% of impulse buys happen in person, in a store. That means that retail shoppers are in the perfect position to be influenced by your POP and POS displays. So if your store sells a range of small products with relatively low individual prices, just putting them in front of your customers with an attractive display could be enough to cause a significant boost in sales!

GIVE YOUR DISPLAYS SOME PERSONALITY

At Star Stuff Group we enjoy making sales displays with great design and visuals that pop. We see a lot of creative visuals, but in saying so, it’s really important to remember the marketing message. The right choice of words can have as much influence as any bright and bold design. So when you’re planning your POP and POS displays, try and inject your brand’s personality by:

  • Using a fun and playful tone of voice

  • Giving your products their own first-person voice

  • Or using evocative language

THINK IN THREE DIMENSIONS

When customers walk through a conventional store, there are only really two ways they can look: to the back of the shop, or to the shelves at their side.

So if you want to attract attention, you need POP and POS displays that can break that linear viewpoint.

That could mean trying things like:

  • Free-standing display units that can be strategically placed in your customers’ paths.

  • Shelf-talkers that stick out at a right angle to the shelf – so they’re always facing an approaching customer.

  • Giant printed floor stickers – so you can point your customers in the right direction, or get promotional offers to your customers.

It’s obvious that these proven sales displays are effective in increasing sales. We’ve been printing retail promotions for all sorts of businesses for years – so we know exactly what it takes to create a display that is bound to draw in your target audience.

If you’re ready to take your marketing initiatives to the next level and start shifting your slow-moving products contact our sales team to discuss your needs. Email us on [email protected]

Advantages of Advertising Flags & Banners

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1. Advertising Banners are the affordable option.

Online advertising is not always a feasible option for small businesses. The cost can be considerably higher than more traditional forms of marketing, such as advertising banners or flags. One of the main benefits to this type of product is that it is a once off cost. You print them once, and that is it. Instead of paying for an ongoing campaign, your Advertising, Marketing and Branding is done with a once off fee. Flags and banners can last 2 – 3+ years and can be reused often throughout the year. Once you put them up, they’re quality advertising, and unlike flyers, you don’t need to replace them often–they’ll keep catching attention for months to come at no extra cost.

2. They Attract Attention

When you’re trying to stand out from the competition, whether or not, customers are looking directly at the flags or banners, their contrasting colors, size and letters do attract attention. These products allow you to showcase your business to hundreds of potential customers strolling by. Flags and banners are great for Identifying your location, if at a Trade Show, Conference or out in Public, these banners help guide people towards doing business with you. If you take the time and effort to invest in a well-made flag, your potential customers will see it. It’s a good sign for your business if you have quality advertising where everyone can see, this shows your ready to provide excellent.

3. Advertising Flags Banners Can Be Targeted

Lets for example look at flyers or email and social media campaigns. These platforms provide you with options, sure, but ultimately, they are confined within the scope of what’s expected from an email campaign or a flyer. With advertising flags and banners you have an almost infinite array of options, from the layout in design to the colors to themes and more. You can design a theme and send the design file to us. The point is, that when you invest in these products, you don’t need to wait for people to pick up your flyer, or flip to the right channel to watch your ad, or locate your social media account. Any customer that sees the flag or banner qualifies as a potential customer, whether you would have otherwise targeted them or not because the person who sees your banner display can refer people to your location. And you’re not wasting resources on advertising to uninterested customers because the flags and banners pull in more than their fair share of interested customers.

4. Make Banners a Part of Your Marketing Plan

We all know that if we want a business to succeed, we need to implement diverse and basic marketing tactics. Online and in real life, marketing your business should be a top priority when looking to increase your reach and attract new customers. Considering just how versatile advertising banners can be, it would be easy to incorporate them into your overall marketing efforts as an inexpensive way to keep bringing customers through the door.

We’re more than happy to get your flags and banners started so you can grow your business and reach more potential customers. Feel free to email our sales team via [email protected]

 

Shelf Wobblers are Marketing Magic

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Although packaging design is one way to get a product to stand out on the shelves, today’s retail environment is crowded. Supermarkets have hundreds of similar products and even with great design its sometimes much harder to stand out. This is where shelf wobblers come in. Shelf wobblers are excellent point­ of­ purchase (POP) marketing tools and are effective in boosting sales. (source: xeikon)

On the shelf, literally waving at you, a wobbler gives a product an edge over its competitors on the same shelf. Wobblers give the consumer a miniature sales pitch on the spot. In order to maintain their attention grabbing effect, wobblers are best reserved only for: Special offers, advertising competitions and clearance items. Shelf wobblers are proven to be the most effective in crowded product categories like packaged food, beauty products, electronics, sweets and cold beverages.

Using Shelf Wobblers instead of other POS products (such as larger and more costly retail displays) has many advantages.

Wobblers (or Shelf Talkers or Product Talkers) are:

  • Easy to design, with a virtually limitless range of shapes available
  • Low cost to print and cost­ effective to distribute
  • Small (they do not demand lots of floor space and are able to fit into tight spaces)
  • Convenient, quick and simple to install (manufactured with double sided tape or cut to slot perfectly onto a shelf railing where prices are usually displayed)
  • So easy to use, they appeal to shop owners
  • A fantastic option when combined with other in­ store promotional material like posters
  • Super durable when printed on PVC or similar substrates

Our sales team is happy to discuss which print solutions will best fit your business. Please feel free to contact us via email [email protected]

5 Reasons to use Custom Display Stands in Retail

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1. Elevate Your Company’s Brand

Custom display stands can elevate your brand and bring about more exposure to your products. Display stands are in front of customers constantly, this places you at the forefront of your consumers minds whilst in stores.

2. Its Customizable

Display stands allow you to uniquely and creatively display your brand. Imagine being able to find the perfect hue to celebrate your ideal product placement. The size, shape & configuration can be designed to fit anywhere on the wall, the floor, or counter.

3. You Can Increase Revenue

Increasing revenue is important for any business, and display stands for retail can play into the flow of how people buy. According to Point of Purchase Association International, over 70% of products are still bought in store. Even though online sales are increasing, by utilising display stands, you’re placing yourself in a better situation in physical brick and mortar retail stores, where someone can actually walk in, see, and buy your product. That’s putting your resources to good use.

4. Customer Convenience

Convenience is becoming crucial in the world of business. Those who make it easy for customers to purchase, will be more successful. By having a customised display stand placing your products in clear sight of your target market. Customers  tend to purchase when things are more convenient & and in clear sight.

5. Relative Low Cost

Prime Retail Shelf space is expensive & competitive. Gain the advantage over your competition by using our customised Wall, Floor & Counter Display Stands. Our Star Stuff Graphics sales team is more than happy to help.

Contact us today for your free quote: [email protected]

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