Australian family owned and operated company
- August 8, 2019
Packaging is Your Silent Salesman
The first thing that comes to mind when looking at selling your products is a great sales team. It is these powerful individuals who will make all the right inroads into all of the right markets to get your product into the right hands.
The truth is, this team is not simply made up of people alone. Your product packaging is the silent member of your sales team, a key driver of your products success.
Whilst your sales team can be on the phone calling potential customers or at an event to speak to anyone who might be interested in your product, the one place they can’t be, is on the shelf next to the competition. It is here that the silent and arguably most powerful member of your sales team steps into action Your Packaging!
Consumers nowadays are inundated with product options. It seems almost impossible at times to get your products noticed on busy supermarket shelves. This is why it is so incredibly important that your packaging speaks for your product. So, how can your silent salesmen earn their money?
This could mean conforming to the industry standard and doing what has always worked well for the competition, or it could mean standing out from the crowd and daring to do something different. The shape of your packaging needs to work well for your product. The shape you choose will have a lot to do with aesthetics but you’ll also need to factor in practicality, storage and ease of use if you want packaging that supports your product and adds value beyond the sale of your product.
Innovative Design, bright colours, different finishes, familiar icons and branding work well in this initial Eye-catching phase and can help you to get the consumer closer to the shelf and more into the sales zone. Once they get within a few feet of your product, your packaging can really do its talking and start selling your product. Unusual shapes, good use of colour and interesting graphics & embellishments will push all the right buttons to your target audience. It is important that in the conversion zone, the one where your customer picks up your packaging, that the design and aesthetic of your packaging is able to do its job and close the deal – and says “Choose me”
It doesn’t matter what the nature of your product is, it will never do your brand any harm to invest in the best quality packaging. Attention to detail is the most important aspect when trying to sell to your audience – for example, has your packaging given the consumer everything it needs to in terms of information, functionality & overall appeal– and has it has been carefully thought out? Investing time now in your packaging design, means you can deliver the best sales pitch right on the supermarket shelf.
Speak to us today about creating the best packaging for your products.