August 2019 | Star Stuff Group

Sustainable Packaging

Roughly about 35% of the packaging materials used in Australia are paper, board (cartons etc.). Another 30% of the packaging market is plastic which includes PET, PVC, polypropylene and polystyrene. Plastics have rapidly gained share from being only 10% of the market in the early 1960s.

Roughly 60% of these packaging materials are recycled. The balance of packaging ends up in landfills where they can take thousands of years to disintegrate completely, releasing toxic harmful gasses in the process.

We have recently seen a shift in the need for more sustainable packaging options from existing and new customers. At Star Stuff Group we pride ourselves on our ability to grow and expand on what we offer, to readily match our clients requirements.

In the next two weeks we will be launching all new sustainable packaging options that are 100% Recyclable and 100% Compostable. To keep up to date with our launch, follow us on Facebook and Instagram for regular updates.

Use Retail POS and POP Displays to Increase Sales

in Printing, Promotional Display Units & POS

WHAT IS POS AND POP YOU MIGHT ASK?

A Point of Sale display (POS) and a Point of Purchase display (POP) are both in-store displays which are typically intended to promote a particular product, offer, or brand. The only difference is the location. A Point of Sale display (POS) is one that’s found right at the till or sales desk. A Point of Purchase display (POP) is one that’s found at the place where customers decide to make a purchase which is out in the general shopping area.

Now let’s look at effective ways to use them.

USE THE SPACE YOUR PRODUCTS DON’T HAVE

The labels on supermarket shelves and the packaging on your products sometimes don’t contain enough room. They can sometimes be full of small print and there usually isn’t much room to promote as well. This is where (POP) comes in. You can use a printed POP display, you’ve got the space (and the attention) to really start selling to your customer.

You can use this extra space to:

List the benefits for the customer
Boast about the product’s awards or certifications
Draw attention to a promotion or offer
Or display a bright and bold photo showing how the product is used.

CAPITALISE ON IMPULSE BUYS

If you’ve ever been in a queue at any major supermarket, you’ll know that impulse buying is a real thing. Why else would a retail giant like Coles or Woolworths pack in so many small products along every spare inch of their queuing areas?

Around 68% of impulse buys happen in person, in a store. That means that retail shoppers are in the perfect position to be influenced by your POP and POS displays. So if your store sells a range of small products with relatively low individual prices, just putting them in front of your customers with an attractive display could be enough to cause a significant boost in sales!

GIVE YOUR DISPLAYS SOME PERSONALITY

At Star Stuff Group we enjoy making sales displays with great design and visuals that pop. We see a lot of creative visuals, but in saying so, it’s really important to remember the marketing message. The right choice of words can have as much influence as any bright and bold design. So when you’re planning your POP and POS displays, try and inject your brand’s personality by:

Using a fun and playful tone of voice
Giving your products their own first-person voice
Or using evocative language

THINK IN THREE DIMENSIONS

When customers walk through a conventional store, there are only really two ways they can look: to the back of the shop, or to the shelves at their side.

So if you want to attract attention, you need POP and POS displays that can break that linear viewpoint.

That could mean trying things like:

Free-standing display units that can be strategically placed in your customers’ paths.
Shelf-talkers that stick out at a right angle to the shelf – so they’re always facing an approaching customer.
Giant printed floor stickers – so you can point your customers in the right direction, or get promotional offers to your customers.

It’s obvious that these proven sales displays are effective in increasing sales. We’ve been printing retail promotions for all sorts of businesses for years – so we know exactly what it takes to create a display that is bound to draw in your target audience.

If you’re ready to take your marketing initiatives to the next level and start shifting your slow-moving products contact our sales team to discuss your needs. Email us on [email protected]

Packaging is Your Silent Salesman

in Custom Printed Bags, Custom Printed Pouches, Other Packaging We Do, Packaging, Rewind, Film & Shrink Sleeves

The truth is, this team is not simply made up of people alone. Your product packaging is the silent member of your sales team, a key driver of your products success.

Whilst your sales team can be on the phone calling potential customers or at an event to speak to anyone who might be interested in your product, the one place they can’t be, is on the shelf next to the competition. It is here that the silent and arguably most powerful member of your sales team steps into action Your Packaging!

Consumers nowadays are inundated with product options. It seems almost impossible at times to get your products noticed on busy supermarket shelves. This is why it is so incredibly important that your packaging speaks for your product. So, how can your silent salesmen earn their money?

The Shape

This could mean conforming to the industry standard and doing what has always worked well for the competition, or it could mean standing out from the crowd and daring to do something different. The shape of your packaging needs to work well for your product. The shape you choose will have a lot to do with aesthetics but you’ll also need to factor in practicality, storage and ease of use if you want packaging that supports your product and adds value beyond the sale of your product.

The Attractiveness

Innovative Design, bright colours, different finishes, familiar icons and branding work well in this initial Eye-catching phase and can help you to get the consumer closer to the shelf and more into the sales zone. Once they get within a few feet of your product, your packaging can really do its talking and start selling your product. Unusual shapes, good use of colour and interesting graphics & embellishments will push all the right buttons to your target audience. It is important that in the conversion zone, the one where your customer picks up your packaging, that the design and aesthetic of your packaging is able to do its job and close the deal – and says “Choose me”

The Quality

It doesn’t matter what the nature of your product is, it will never do your brand any harm to invest in the best quality packaging. Attention to detail is the most important aspect when trying to sell to your audience – for example, has your packaging given the consumer everything it needs to in terms of information, functionality & overall appeal– and has it has been carefully thought out? Investing time now in your packaging design, means you can deliver the best sales pitch right on the supermarket shelf.

Speak to us today about creating the best packaging for your products.